Night Vision

“The medium is the message” coined by Marshall McLuhan was the theme for the 7th Edition of the Amsterdam Light Festival.  Together with Tom Biddulph we created our light sculpture ‘Night Vision’.

Over millions of years our eyes have become incredibly specialised instruments; a window through which light is converted into information, allowing us to ‘see’ anything and everything before us. As boats pass through Night Vision, it as is if they themselves are a beam of light entering the eye through the pupil.

Constructed by Invent Design



Images sourced via #amsterdamlightfestival





Website kick off film, explaining the campaign + the interactive experience.


Heineken - Go Places 
An e-commerce manager has to step in for Santa. A brand exec discovers she’s got 2 weeks to learn a language from scratch. An IT technician goes full on CSI. A marketing manager accidentally turns back time…

What sounds like an ambitious Hollywood pitch is, in fact, the second instalment of Go Places, HEINEKEN’s global recruitment campaign. It shines a light on career-changing days of 33 real employees, while giving the future talent a glimpse into the company’s green-blooded culture & what it takes to actually Go Places with HEINEKEN.

Explore all 33 films on the web platform, here.


My role - Director & art direction at Cloudfactory


Additional credits:
Creative directors - Jessica Kersten & Sandrine Huijen
Copywriter - Mariusz Wysocki
Production Design - Jord Beets, Natasa Lop & Bo van Veen
Director - Barbara Ryan & Mariusz Wysocki
DOP: Hayo van Gemert
Editor - Benjamin Putland






Book your next sci-fi story


Booking.com - Book your next story

Why do we love fiction? Because we dream of that kind of life. Full of adventure, the unexpected and meaning. A life full of stories. The thing is, it’s all within your reach - all you’ve got to do is travel. And we’ve got 15,000 Booking.com employees* to prove it in “Book your next story”, our latest campaign for the world’s #1 accommodation website.

*This campaign has been made entirely of employee holiday footage (almost 30,000 individual videos).

My role - art direction at Cloudfactory

Additional credits:
Creative directors - Jessica Kersten & Sandrine Huijen
Copywriter - Mariusz Wysocki
Directors - Jan Boon & Lennart Verstegen
Editor - Benjamin Putland
Production company: Wefilm






Book your next show stopping story



Book your next adventure story

Starck Eyes

Starck Eyes, Phillip Starck’s glasses range, features unique Biolink technology, a patented micro-articulation that allows 360 degree, multi-directional arm movement. This campaign shows the abilities of the glasses and shows the future looking and style focused audience who wears them.

Art Direction at GBH London






Booking.com - One Mission

Booking.com is in the business of accommodating everyone’s wildest travel dreams. But very few people realise that the company itself is a collective of big time travel junkies.

To push that message across, Booking approached 14,000 film directors & asked them to create an epic ode to travel. The twist: The directors were all Booking.com employees. They shot, directed and launched the epic film themselves. Well, with a bit of help from us

My role - art direction at Cloudfactory

Additional credits:
Creative directors - Jessica Kersten & Sandrine Huijen
Copywriter - Mariusz Wysocki
Producer: Lars Fabery De Jonge

Director - Willem Gerritsen
Editor:Martin Heijgelaar
Production Company: Czar