Drawings from September ‘19 workshop


EVERY BODY is a community which openly discusses themes relating to the body.

We all have a body and our unique experiences are valuable for others to learn from. EVERY BODY aims to tell, document and celebrate the stories of different bodies.

Through events, workshops and talks in Amsterdam we hope to grow a community and help others to feel comfortable and confident in their own skin.

Take a scroll through our past events...

October 2019

Throughout history physical beauty has an ever changing definition. Each era has an ‘ideal’ body, which says a lot about what that particular society valued, dreamed and feared. Today we are bombarded with thousands of images of bodies, telling us that looking a certain way will make us happier or more successful.

We hosted an drawing tour through the Rijksmuseum’s collection, to see if by looking through history we can see these ideals are attainable and how they have shifted over time, in contrast to modern day.

Also the tour can be done on Instagram via #EveryBodyThroughTime

Drawings from EVERY BODY through time

Some posts from ‘EVERY BODY through time’ Instagram tour

EVERY BODY is different, group drawing
September 2019

For our second event we held another group drawing session. Part life drawing class, part body group therapy. Over the course of the afternoon all the attendees took it in turns to pose and talk about their body and engaging in discussion. One of the recurring themes that came up from the session was about weight loss/gain and mood.

Read the individual stories here.

Drawings from September ‘19 workshop

EVERY BODY is different, group drawing
March 2019

For our first ever event, we decided to explore differences. We live in a world where people feel pressure to look a certain way and unattainable beauty ideals are constantly being shoved in our faces. Who said that big noses, small boobs, dark skin and pretty much anything that doesn’t fall under conventional beauty standards aren’t beautiful?

Why a drawing session? Drawing is a form of documentary. The best thing about drawing is it allows us to show others how we see things or draw beyond what is seen. The act of drawing is equally about observing as it is about mark making. In this session we aimed create some fun drawings which celebrate our uniqueness. As well as exploring the group’s unique characteristics, quirks and differences which make us who we are.

Below are some films of the evening.

Drawings from March ‘19 workshop

Night Vision

“The medium is the message” coined by Marshall McLuhan was the theme for the 7th Edition of the Amsterdam Light Festival.  Together with Tom Biddulph we created our light sculpture ‘Night Vision’.

Over millions of years our eyes have become incredibly specialised instruments; a window through which light is converted into information, allowing us to ‘see’ anything and everything before us. As boats pass through Night Vision, it as is if they themselves are a beam of light entering the eye through the pupil.

Constructed by Invent Design

Images sourced via #amsterdamlightfestival

Website kick off film, explaining the campaign + the interactive experience.

Heineken - Go Places 
An e-commerce manager has to step in for Santa. A brand exec discovers she’s got 2 weeks to learn a language from scratch. An IT technician goes full on CSI. A marketing manager accidentally turns back time…

What sounds like an ambitious Hollywood pitch is, in fact, the second instalment of Go Places, HEINEKEN’s global recruitment campaign. It shines a light on career-changing days of 33 real employees, while giving the future talent a glimpse into the company’s green-blooded culture & what it takes to actually Go Places with HEINEKEN.

Explore all 33 films on the web platform, here.

My role - Director & art direction at Cloudfactory

Additional credits:
Creative directors - Jessica Kersten & Sandrine Huijen
Copywriter - Mariusz Wysocki
Production Design - Jord Beets, Natasa Lop & Bo van Veen
Director - Barbara Ryan & Mariusz Wysocki
DOP: Hayo van Gemert
Editor - Benjamin Putland

Book your next sci-fi story

Booking.com - Book your next story

Why do we love fiction? Because we dream of that kind of life. Full of adventure, the unexpected and meaning. A life full of stories. The thing is, it’s all within your reach - all you’ve got to do is travel. And we’ve got 15,000 Booking.com employees* to prove it in “Book your next story”, our latest campaign for the world’s #1 accommodation website.

*This campaign has been made entirely of employee holiday footage (almost 30,000 individual videos).

My role - art direction at Cloudfactory

Additional credits:
Creative directors - Jessica Kersten & Sandrine Huijen
Copywriter - Mariusz Wysocki
Directors - Jan Boon & Lennart Verstegen
Editor - Benjamin Putland
Production company: Wefilm

Book your next show stopping story

Book your next adventure story

Starck Eyes

Starck Eyes, Phillip Starck’s glasses range, features unique Biolink technology, a patented micro-articulation that allows 360 degree, multi-directional arm movement. This campaign shows the abilities of the glasses and shows the future looking and style focused audience who wears them.

Art Direction at GBH London