Philips Avent - Share The Care

To celebrate their 40th anniversary, Philips Avent launched the #ShareTheCare campaign, encouraging loved ones to support mothers and new parents - after all, it takes a village to raise a child.

In today's fast-paced world, new mothers face immense pressure to 'do it all.' The campaign empowers mums to prioritise self-care alongside baby care, using Avent products.

My role - Art director at LePub Amsterdam

Additional credits:
Creative directors - Jessica Kersten & Sandrine Le Goff
Digital Art Director - Alejandro Gutierrez
Digital Copywriter - Nikolay Malchev
Account Director - Sanne Kragten
Senior Account Manager - Jack Furey
Producer -  Niko Koot

Director - Rune Milton
Production Company - Wenneker, Amsterdam

Daylight Savings Launch

To launch the campaign, we highlighted the issue on Daylight Saving Time, a day when everyone experiences being time-poor like a mum. The message spread beyond Times Square, with over 1.6 million organic impressions.
Daylight Saving DOOH, Times Square

Further USA activations