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Philips Avent - Share The Care
To celebrate their 40th anniversary, Philips Avent launched the #ShareTheCare campaign, encouraging loved ones to support mothers and new parents - after all, it takes a village to raise a child.
In today's fast-paced world, new mothers face immense pressure to 'do it all.' The campaign empowers mums to prioritise self-care alongside baby care, using Avent products.
My role - Art director at LePub Amsterdam
Additional credits:
Creative directors - Jessica Kersten & Sandrine Le Goff
Digital Art Director - Alejandro Gutierrez
Digital Copywriter - Nikolay Malchev
Account Director - Sanne Kragten
Senior Account Manager - Jack Furey
Producer - Niko Koot
Director - Rune Milton
Production Company - Wenneker, Amsterdam
To celebrate their 40th anniversary, Philips Avent launched the #ShareTheCare campaign, encouraging loved ones to support mothers and new parents - after all, it takes a village to raise a child.
In today's fast-paced world, new mothers face immense pressure to 'do it all.' The campaign empowers mums to prioritise self-care alongside baby care, using Avent products.
My role - Art director at LePub Amsterdam
Additional credits:
Creative directors - Jessica Kersten & Sandrine Le Goff
Digital Art Director - Alejandro Gutierrez
Digital Copywriter - Nikolay Malchev
Account Director - Sanne Kragten
Senior Account Manager - Jack Furey
Producer - Niko Koot
Director - Rune Milton
Production Company - Wenneker, Amsterdam
Daylight Savings Launch
To launch the campaign, we highlighted the issue on Daylight Saving Time, a day when everyone experiences being time-poor like a mum. The message spread beyond Times Square, with over 1.6 million organic impressions.
To launch the campaign, we highlighted the issue on Daylight Saving Time, a day when everyone experiences being time-poor like a mum. The message spread beyond Times Square, with over 1.6 million organic impressions.
![](https://freight.cargo.site/t/original/i/1f92c682f792c96b391e926118e987b9063f809c71810222c0404a999512fe40/DSC04135_1080x1080.jpg)
![](https://freight.cargo.site/t/original/i/9069434e8cfb38aebcec8866e05fb7a39f937058c18a50ae6402713b08379778/SAN_FRANCISCO_1080x1080.jpg)
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![](https://freight.cargo.site/t/original/i/ccf423fa8e68fa7172e2f5c373ad787ae74d48e4203e018ddd98935770639a0a/NEW_YORK_1080x1080.jpg)
Further USA activations