GEL Quantum 360 6


A/W 2020 - Engineered for Everyday

ASICS is know for their scientific approach to performance products. For their sportsyle audience, everyday life IS performance. They want product that they can rely on to look good and feel good as they race through life at breakneck speed. In A/W ’20, through everyday situations we see the research and engineering behind the each shoe.

My role - Art direction at likefriends

Additional credits:
Creative direction & copy writing - Aurélien Liguori
Strategy - Mitch Roedoe & Stef de Jong
Design - Aemilius Teunissen
Account - Steven Beukers & Dorien Hoorens
Director & photographer - Kristian van Kuijk
Production company - CAKE Film


GEL Kyrios



GEL Miqrum